Jessica Proietti
I’m the CEO and Founder of Storywalking, an Italian tour operator. Storywalking sprang from my yearlong exploration of Italy from top to bottom, delving into unusual urban and rural attractions, sights, crafts, workshops, kitchens - out-of-the-way places that tourism generally ignores. With tours throughout Italy, we operate under the premise that most people prefer unhurried, satisfying immersive experiences to viewing Italy from a van!
Guided by personable experts, travelers come to know Italy’s creative heart and passionate soul, exploring its nooks and crannies while listening to commentary and stories that bring places to life. Details are everything in this anecdotal approach. It leans more to illuminate the present and the past and less to recitations of building dimensions, dates, and genealogies.
What places and activities do you specialize in?
"On paper, Storywalking is an Italian tour operator that organizes FITs and small group tours throughout Italy. But we are much more than that! We specialize in taking open-to-anything, curious visitors to unique, less-visited places. If we were from a fairytale, we would have a lot in common with Peter Pan and Mary Poppins!
Naturally, we can take you to see all the precious gems of our history and heritage – the Colosseum, the canals of Venice, the Da Vincis, the Caravaggios, the soaring cathedrals, the sparkling lakes. But we can also take you beyond, to the Italy best seen at a walking pace, with time to point out details that enrich the story and deepen the plot. With the “big picture” visible in the background, Storywalking focuses on the vignettes and images, the relationships and experiences that form the truly ‘aha’ moments, whether in grand famous spots or in tiny villages. With so much discovery at hand, we also never forget to pause for an espresso or an aperitivo."
How did you get involved in travel?
"I have always loved sharing the Italian beauties with my family and friends ever since I was a child. That’s why I studied Art History in Rome, and I have been dedicating my time discovering the best-hidden spots as well as food delicacies. I think that Italy is unique in its heritage, food, and traditions: they change from one region to another where you will always experience something different.
That’s why I have always believed that Italy is not only the Colosseum, Florence, etc...Italy is mainly what you see in the surroundings of these most visited cities. That's how our Storywalking company started: meeting locals, having the chance to visit something new, and living authentic experiences are what our customers love most. Storywalking means walking through local stories."
Jessica's favorite itineraries and travel advice
Top itineraries and travel advice
From a Gondola ride through the Venetian canals to a skip-the-line admission to Leonardo da Vinci's "Last Supper" fresco, this 21-day itinerary takes in all the high points of...
Ten days may seem like a short time to see both Italy and Greece, but you'll still get to experience all the main destinations, with enough time for a beach day or two. Focus...
This 9-day itinerary is perfect for adventurous travelers who are short on time. Start in the floating city of Venice to explore city canals and tour ornate palaces, then...
Family itineraries
Whether you're hiding behind a Carnival mask, crafting your own gelato flavor, or cruising around Lake Como, Italy has a new experience for your family waiting around every...
Load the family into the car and hit the road for this trip through lovely Northern Italy, ideal for school-age children and families who want to manage their own budget and...
If your family's been itching for a chance to tie on your hiking shoes, this seven-day itinerary is the choice for you, especially if you have teenagers who want to keep moving...
Luxury itineraries
Explore Northern Italy's natural charm starting with Lake Como, where you'll take a boat tour of its extravagant shore lined with mansions. Ride the funicular to the scenic...
Perfect for those looking to explore Northern Italy's range of historical and natural charm, this 11-day trip visits important sites in Venice, Pisa, Florence, and Rome, plus...
This 6-day tour is perfect for those wanting to relax on the peaceful shores of Lake Como while still tackling Italy's impressive history. You'll hike the villages of Cinque...
Road trip itineraries
If you have a week in Sicily, it’s best to focus on one or two regions as opposed to trying to see everything. There's the wine country of the west, the medieval villages of the...
Experience Sicily in all its glory by driving around the island in 2 weeks. Highlights of this tour include Palermo, a cultural melting pot with stunning monuments and vibrant...
Italy is a country made for slow touring: whether you’re cruising through vineyards and silver-green olive groves that dip to the sea in sun-baked Puglia, negotiating hairpin...
Recent trip reviews for Jessica
Jessica planned our ITALY trip perfectly!
Italy
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Sep 10 - Sep 12, 2024
Spectacular first experience to Rome and Sorrento/Amalfi
Italy
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Aug 4 - Aug 11, 2024
Hi Jeff,
Thank you for taking the time to review us! We understand that challenges can arise during international travel, which is why we offer 24/7 support to ensure you don’t miss a moment of your Italian experience. We hope to see you again soon!
Arrivederci until next time!
What an amazing trip! We enjoyed everything a...
Italy
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Jul 3 - Jul 13, 2023
Ciao Kristen!
Thank you for taking time in reviewing us!
It was a pleasure to assist you in designing a 100% customised trip and ensuring 100% stress-free journey! Our purpose is exactly this: giving you the chance to experience the real soul of our Belpaese, and it's great that you are sharing Italian recipes with your friends! Arrivederci until your next trip!
We had the trip of a lifetime! Exploring Ital...
Italy
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Oct 14 - Oct 23, 2023
Ciao Mark,
I really wish to thank you for your kind words, It was a pleasure to assist you and your group. I'm glad to know you enjoyed our App, and helps you to handle all details while traveling. We have been working on implementing new tools to make your vacation increasingly enjoyable and always stress-free! See you next time, arrivederci!
Jessica & Storywalking Team
Great guides, drivers and tours:Elizabeth---...
Italy
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Oct 14 - Oct 23, 2023
Elizabeth---Lake Como/Bellagio
Roberto--Amalfi coast
Nancy--Pompei
Suzanna/Faustra--Roma
Valentina--driver/Tuscany Great overall experience--if anyone not mentioned, apologies as all arranged guidance was exceptional. Read more
Ciao Craig! Thank you very much!
I'm pleased to hear that you appreciated our guides and local representatives. We recognize the significance of having the right guide for each location to ensure you have the opportunity to truly experience the authentic essence of our beautiful country.
Arrivederci, see you soon in Italy!
Jessica & Storywalking Team
I love Sorrento It was beautiful. I wished we...
Italy
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Oct 14 - Oct 23, 2023
enjoyed Pompei too.! The Amalfi coast was beautiful it rained but enjoy the limoncello tasting.
The hotels were great too! The Sorrento,Tuscany and Milano Hotels. The guides were great!
Roberto
Susanna
Valenta
Nancy
Elizabeth
Foucha
Barbara
We will... Read more
Ciao Cindy!
Thank you for taking time in reviewing us.
Italy is renowned for its Roman ruins and the Mediterranean Diet, with limoncello being a definite highlight. We always incorporate cultural and culinary destinations into our tours, and with the guidance of our Storywalking knowledgeable guide, you can gain a deeper understanding of the history behind these treasures.
Arrivederci! Ciao :)
Jessica & Storywalking Team
The Best Source for Travelling Abroad
Italy
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Oct 2 - Oct 12, 2023
Dear Michelle,
Thank you for your review. It was a great pleasure to assist you in designing this Italian trip. We often do local inspections and meet our suppliers to ensure we provide you with the best possible experience tailored to your preferences. Thank you for entrusting your travel plans to us!
Arrivederci! See you soon in Italy!
Jessica & Storywalking Team
Stress-free, Focus on locals, small groups - Just what we wanted!
Italy
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Sep 14 - Sep 27, 2023
Loved it all: Florence, Sorrento, Rome.
Italy
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Jul 11 - Jul 22, 2023
Hi David,
I truly appreciate your thoughtful review. It brings us great joy to hear that you had a wonderful experience with our local suppliers and thoroughly enjoyed your stay at our hotels. We always meet in person our partners and do inspections at the hotels in order to ensure a memorable Italian journey. Arrivederci, and once again, thank you for your feedback!
Smoothest, No Worry Travel with Piece of Mind for a One of a Kind Experience
Italy
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Jul 3 - Jul 13, 2023
Dear Brian, thank you very much for your review! I'm glad to know that you enjoyed your time in Italy together with us and our customer care services pleased you. We offer a finely custom experience, and we are always committed to guaranteeing a 100% stress-free holiday!
Arrivederci until your next Italian adventure! Ciao :)